We have all heard that it is easier to keep your current customers than to get new ones. And this is very true. However, we tend to forget this and neglect the customers we already have, whilst we offer the world to new customers and give them all our attention. For a while now I have been thinking how best to remedy this in my business and find ways to better maintain my relationship with my "older" customers. So I want to share with you what I am getting up to, and perhaps this is something that you could use in your business. I buy a lot of online courses. I have bought courses on … [Read more...]
Lead Me
For those who have been following me for a while, the marketing process is not a new concept. In another post I have talked about owning rather than renting your marketing, by using advertising and other means to get people into a marketing process where you don't have to pay each and every time you want to make contact with those people. I want to talk a bit more about how we can own our marketing, and how we can use the concept of lead management to do this. A lead is someone that has come into contact with us and is now in our marketing process. This is how I have usually portrayed … [Read more...]
Should you still be marketing on Facebook?
Are you marketing on Facebook? If you are, you have probably noticed that your Facebook posts are not reaching as many people as they used to - or what? Many people have been noticing this for a while now, and it isn't just that people have been using Facebook less over the holidays or something like that and therefore not seeing what you are posting. Facebook have simply come out and said that businesses can no longer rely on getting free exposure through their Facebook pages, and they recommend that businesses buy advertising. This shouldn't really be a surprise to anyone. A: They are … [Read more...]
Dear Facebook…
Many of us use social media for our marketing. I asked a few entrepreneurs to send me questions they wanted answers to regarding Facebook, and here we go! :) What is the difference between Facebook Ads and Boosted Posts? Facebook ads are the adverts you see either to the right of your newsfeed or even in your newsfeed. There are a number of options, such as CPM or CPC (see below) and they can serve a number of purposes. Boosting posts simply means you are paying for more visibility for your post with your followers and their connections, or even with a wider audience. The thing is, … [Read more...]
Getting found on Google – 5 things to keep in mind
If I had a dollar, pound or euro for each time someone asks me how one goes about getting found on Google, well, I would at least have one nice free lunch each week :) Search Engine Optimization - making your website, and other online information about you - visible on Google and other search engines (apparently there are others, like Bing and Yahoo ;) This used to be the realm of the techies. It was all about keyword analysis, meta data, robot txt, link building and all those fun things. Many of those things are still valid, but many are not and its impact is constantly diminishing. … [Read more...]