Facebook Ads Archives

Are you marketing on Facebook?

If you are, you have probably noticed that your Facebook posts are not reaching as many people as they used to – or what? Many people have been noticing this for a while now, and it isn’t just that people have been using Facebook less over the holidays or something like that and therefore not seeing what you are posting.

Facebook have simply come out and said that businesses can no longer rely on getting free exposure through their Facebook pages, and they recommend that businesses buy advertising. This shouldn’t really be a surprise to anyone. A: They are a business and their revenues come from advertising. B: There is a gargantuan amount of posts swirling around on Facebook everyday and they must somehow filter what people see so that people are seeing what they are interested in. If people started seeing everything, they would quickly leave (and that would in turn render Facebook useless as a marketing tool). People don’t see everything that those they are connected to on Facebook post – they filter it and choose the best stuff for you.

You can see a few more articles about these Facebook changes and their effects below, if you want to delve deeper. [Read more…]

Many of us use social media for our marketing. I asked a few entrepreneurs to send me questions they wanted answers to regarding Facebook, and here we go! :)

What is the difference between Facebook Ads and Boosted Posts?

Facebook ads are the adverts you see either to the right of your newsfeed or even in your newsfeed. There are a number of options, such as CPM or CPC (see below) and they can serve a number of purposes.

Boosting posts simply means you are paying for more visibility for your post with your followers and their connections, or even with a wider audience.

The thing is, not everyone that likes your page will see everything you post there. There is such a huge stream of content flowing around Facebook, so they have all sorts of ways to help you see more of what you are interested in and less of what you are not. You have probably noticed that the number of people who see your posts is a lot lower than the total number of likes your page has. People who interact with your posts, by liking, sharing or commenting, will see more of your posts going forward than those who do not do anything with them. This is why interactivity is so crucial on Facebook, because it gives you more visibility without having to pay for it. Boosted posts however enable you to pay to get more visibility. Oh well, Facebook is a business after all.

When you buy Facebook advertising, what is the difference between CPM and CPC?

CPM means Cost Per 1000 Impressions – so basically, how much you will pay for a thousand people to see your ad. This is also known as PPI or Pay Per Impression. [Read more…]