In the wast space of the internet, there are endless amounts of websites, blogs, so-called gurus and know-it-alls - hey, you could say I am one of them! :D There is information and content everywhere and it is easy to get overwhelmed and try to take it all in - which can only end in disaster. Although my focus is on marketing strategy and branding, I want to have a very good idea of all aspects of marketing. This is no easy task. Throughout the years I have subscribed to hundreds of email lists, put hundreds if not thousands of blogs into my Feedly (or my Google Reader back in the day … [Read more...]
Customer Relationship Nurturing With Online Groups
We have all heard that it is easier to keep your current customers than to get new ones. And this is very true. However, we tend to forget this and neglect the customers we already have, whilst we offer the world to new customers and give them all our attention. For a while now I have been thinking how best to remedy this in my business and find ways to better maintain my relationship with my "older" customers. So I want to share with you what I am getting up to, and perhaps this is something that you could use in your business. I buy a lot of online courses. I have bought courses on … [Read more...]
