I love … Marketing - from my very first marketing class, I was hooked Branding - because branding = marketing and only those that understand branding are capable of building truly amazing businesses Communication - because life is all about connections - marketing too! Creativity - because creativity means growth, fulfilment and joy - and fun Fun - because life is better that way Colors - because black and white just doesn’t cut it Learning - because … hmmmm … seriously, if I need to explain that to you then you should not be reading this! Finding creative solutions - because … [Read more...]
9 Marketing Lessons Learned from the Iceland #Euro2016 Football Team
(who incidentally beat England! ;) ) Not to repeat what has been written and said in media all over, Iceland’s win against England was huge. A true David kicked Goliath’s ass moment! But make no mistake, it was not down to luck. There are a number of factors that lead to Iceland’s win against the most expensive team in the tournament, a team with some of the highest profile and most expensive players in the world. What I find interesting is how many of them directly relate to business, and marketing to be precise, and how we can learn from the Icelandic team’s achievement and apply as … [Read more...]
