In previous posts I’ve discussed why you can’t sell to absolutely everyone and how you need to find your dream customer, the best target group or groups to focus on. But how do we define those target groups? The classic way is to define them by demographical and geographical things like age, gender, income brackets, education level etc. In some cases, this is very relevant. In others, it doesn’t matter whatsoever! Whether demographics or location is relevant in your case or not, you are always going to have to drill down and find out more. You have to get to know these people like your best … [Read more...]