It is important to find your ideal target group, the people you should be selling to. A way to do this is to find your dream customer, those you absolutely love to work with and for. But have you ever thought about this?: It is equally important to know who you don’t want to work with. As much as you should work on your marketing to attract the customers you want, you may also need to fire some of your existing customers!
Bear with me. Some people may think I’m crazy, but the thing is, a customer is not the same as a customer. Not all business is good business.
As a rule of thumb, you should fire about 20% of your customer base. Hear me out on this one. [Read more…]