In a previous blog post we have established that you can’t ignore your business competition. But putting them under the microscope once and then just leaving it is not enough. Things change and develop very fast in today’s world, so you always need to keep your finger on the pulse. Analysis of the business competition varies greatly between businesses and markets but there are always basic things to consider such as: … [Read more...]
Sometimes You Should Fire Your Customers!
It is important to find your ideal target group, the people you should be selling to. A way to do this is to find your dream customer, those you absolutely love to work with and for. But have you ever thought about this?: It is equally important to know who you don’t want to work with. As much as you should work on your marketing to attract the customers you want, you may also need to fire some of your existing customers! Bear with me. Some people may think I’m crazy, but the thing is, a customer is not the same as a customer. Not all business is good business. As a rule of thumb, you … [Read more...]
I Love Pablo!
Once I went into a shop to look for snow pants for my daughter. As I came in there