Marketing Consultation and Planning on the Digital Spectrum
In a previous blog post we have established that you can’t ignore your business competition. But putting them under the microscope once and then just leaving it is not enough. Things change and develop very fast in today’s world, so you always need to keep your finger on the pulse.
Analysis of the business competition varies greatly between businesses and markets but there are always basic things to consider such as: [Read more…]
– by educating your customers
Content marketing is one of my favourite aspects of marketing for many reasons. One of the somewhat hidden benefits of content marketing is how it can improve your relationship with your customers through their learning.
Most of us have experienced bad customers, whether they were difficult to sell to to begin with or whether they are difficult to work with once business is underway. There are many reasons for them being this way (some people are just like that ;) but in many cases these difficulties can be reduced through content marketing. By informing and enlightening your customers you can remove many of the hindrances to a good relationship, and even open the door to selling them things that they may never have been willing to buy otherwise.
The best way to illustrate this is by examples: [Read more…]
Through the years, I have had a fantastic time mentoring entrepreneurs through programs such as Startup Weekend Reykjavík. Totally recommend to anyone who is interested in business to check out Startup Weekend when you get the chance. It is held all over the world at various times a year so you are very likely to be able to find one near you.
There are a lot of great people there working on some awesome projects, and I can’t wait to see what happens with them in the future. One of the people I spoke to a while back had just finished her studies and was starting out as a consultant in her field. She had been reading my blog for a while and understood that she needed to define her target group. The problem was, she had no idea who her ideal customer was, or how she liked to work with her customers, because she had not worked as a consultant before. So I figured there might be more of you out there struggling with this :)
When I first started out, I was very much in the same position. I knew I wanted [Read more…]