Through the years, I have had a fantastic time mentoring entrepreneurs through programs such as Startup Weekend Reykjavík. Totally recommend to anyone who is interested in business to check out Startup Weekend when you get the chance. It is held all over the world at various times a year so you are very likely to be able to find one near you.

There are a lot of great people there working on some awesome projects, and I can’t wait to see what happens with them in the future. One of the people I spoke to a while back had just finished her studies and was starting out as a consultant in her field. She had been reading my blog for a while and understood that she needed to define her target group. The problem was, she had no idea who her ideal customer was, or how she liked to work with her customers, because she had not worked as a consultant before. So I figured there might be more of you out there struggling with this :)

When I first started out, I was very much in the same position. I knew I wanted [Read more…]