Do you measure effectiveness of your marketing? It’s a cliché: “You can’t manage what you can’t measure.” But clichés are clichés for a reason. And the reason is more often than not because they are true. How do you know whether something is working or whether it’s not? Can you afford to waste time on something that it isn't working? Can you afford to waste money on something that isn't working? Is there any reason to be doing things that aren't working for you? First of all, every time you do a specific marketing activity or put something in place like when you set up a Facebook … [Read more...]
Patience Is A Virtue in Marketing
It is highly important to realize that marketing takes time. Nothing happens overnight. It’s not just a question of one big ad here or there or one promoted Facebook post. People need to go through a certain process and you have to reach them a number of times before they’re going to be ready to buy from you. If you want to know more about that marketing process, check out this blog post here. According to sales guru Brian Tracy it takes five sales calls before the customer is ready to buy. Those are sales calls and a very expensive way to sell. You have an expensive employee going there … [Read more...]
