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You are here: Home / Archives for Brand Touchpoints

Branding: Brand Touchpoints

branding - brand touchpoints

Brand and branding, the act of building that brand, are at the core of marketing. It is what makes you different from the rest and, if built well, appeal to your target groups. As I’ve discussed in other blog posts, you need to determine what your brand is today, what you want it to be and then go about building it in a focused and effective way.

So let’s say that you know exactly what you want your brand to be. You have a clear brand core (know which drawer you want to be in ;) You know what you want people to think and what you want them to feel. How do we take those brand associations and the characteristics that we know we want for our brand and actually build them up in the minds and hearts of the customers?

There are two key points here: [Read more…]

Written by Thoranna · Categorized: branding · Tagged: Brand, Brand Touchpoints, Branding, Internal Marketing, Marketing, Touchpoints

Get Your Customers to Get You Even More Business!

get your customers to get you even more business

We all know that it’s great when our customers are happy and spread the word, as I have discussed in other posts. However, we tend to just cross our fingers and hope for the best, rather than taking matters into our own hands to increase the chances of them referring more business to us. What, if anything, can we do?

Be Great!

You have to be worth people telling others about you. People will not refer others to boring businesses, or “just ok” businesses. They will however recommend businesses they think is great. So to start off with, you have to have a great product or service, but you also have to consider the total customer experience – your brand and all your brand touchpoints! Great businesses are not made by accident, and those that are truly great won’t need to spend as much time and money on their marketing (remember what Seth Godin said about small business and branding? ;)   How can you improve your product, service and the customer experience?

If you have a great product or service, help your customers help their people by making it easy for them to recommend your business.

How Can You Help Them Create More Customers for You?

[Read more…]

Written by Thoranna · Categorized: branding, target groups · Tagged: Brand, Brand Touchpoints, Branding, Buyer Persona, Customer Satisfaction, John Jantsch, Marketing, referral, Seth Godin, Small Business

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