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Marketing Consultation and Planning on the Digital Spectrum

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You are here: Home / Archives for referral

Get Your Customers to Get You Even More Business!

get your customers to get you even more business

We all know that it’s great when our customers are happy and spread the word, as I have discussed in other posts. However, we tend to just cross our fingers and hope for the best, rather than taking matters into our own hands to increase the chances of them referring more business to us. What, if anything, can we do?

Be Great!

You have to be worth people telling others about you. People will not refer others to boring businesses, or “just ok” businesses. They will however recommend businesses they think is great. So to start off with, you have to have a great product or service, but you also have to consider the total customer experience – your brand and all your brand touchpoints! Great businesses are not made by accident, and those that are truly great won’t need to spend as much time and money on their marketing (remember what Seth Godin said about small business and branding? ;)   How can you improve your product, service and the customer experience?

If you have a great product or service, help your customers help their people by making it easy for them to recommend your business.

How Can You Help Them Create More Customers for You?

[Read more…]

Written by Thoranna · Categorized: branding, target groups · Tagged: Brand, Brand Touchpoints, Branding, Buyer Persona, Customer Satisfaction, John Jantsch, Marketing, referral, Seth Godin, Small Business

Your Most Powerful Marketing Question?

your most powerful marketing question

We all know that it’s great to have happy customers that tell others about us. Those that hear about us this way are much more likely than others to do business with us, and sooner, than those that hear about us through other ways. We also know that referrals are one of the most powerful marketing tools out there, and can cover the marketing process and get the sale, even without anything else coming into play.

All businesses, products and services can benefit from referrals in some way, but the general rule seems to be that the more expensive the purchase or the more personal the service, the more important it gets. If you get someone to clean your house, for instance, you would like a referral – right? But they can also influence much smaller purchases and less personal. If a friend tells me that the Wagawaga bread at the Boom Boom Bakery is great, I am much likelier to buy it, right?

Word-of-mouth is one type of referral, but there are various ways one can get them and increase the likelihood of getting them. Why should we just cross our fingers and toes and hope that someone recommends us when we can do things to make it so? ;)

So, we come to that question, which may indeed be one of the most important ones in your marketing…

“Would you recommend … to others?” (insert the name of your company, product or service) [Read more…]

Written by Thoranna · Categorized: branding, target groups · Tagged: Customer Satisfaction, Marketing, referral, Word-of-Mouth

I Have Been Reminded

I have been reminded

In autumn 2013 I had been travelling a lot around Iceland, speaking and lecturing. As I wrote this, I was in the Westman Islands, north of the Icelandic mainland, unable to get to the mainland for an extra night because of a storm and some really really high waves.

As part of my travels, I have had to book accommodation, and as with so many of us, my first place to look is online. This search of mine has reminded me of some very important things when it comes to marketing. Both dos and don’ts. In particular, I was reminded of these three: [Read more…]

Written by Thoranna · Categorized: branding · Tagged: Accommodations, Hotels, Iceland, Marketing, referral, Travel

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