Do you measure effectiveness of your marketing? It’s a cliché: “You can’t manage what you can’t measure.” But clichés are clichés for a reason. And the reason is more often than not because they are true.
- How do you know whether something is working or whether it’s not?
- Can you afford to waste time on something that it isn’t working?
- Can you afford to waste money on something that isn’t working?
- Is there any reason to be doing things that aren’t working for you?
First of all, every time you do a specific marketing activity or put something in place like when you set up a Facebook page, do a Google AdWords campaign, put an ad in the paper or whatever you are doing, always think about why you’re doing it. What do you want that specific marketing activity to achieve?
Think about the Marketing Process – you can read all about that here. Are you doing this for awareness, to gain interest, build likeability and/or trust, give people a taste of what you offer, to push for the sale, get more sales [Read more…]