For those who have been following me for a while, the marketing process is not a new concept. In another post I have talked about owning rather than renting your marketing, by using advertising and other means to get people into a marketing process where you don’t have to pay each and every time you want to make contact with those people.
I want to talk a bit more about how we can own our marketing, and how we can use the concept of lead management to do this. A lead is someone that has come into contact with us and is now in our marketing process.
This is how I have usually portrayed the marketing process: [Read more…]