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You are here: Home / Archives for Lead Nurturing

The Marketing Process

 

the marketing process

It is important to understand the process your prospective customers go through before they are ready to buy from you. If you understand that process, you are better equipped to put in place marketing activities that support it, and help lead people through it and towards buying from you.

The first step is for people to know you exist, so awareness is the first thing. I don’t just mean people seeing you once or twice, but actually noticing you. Actually registering that you exist. It’s pretty hard to get people to buy from you if you don’t exist, right? ;)

But even if they know you exist, they may not be in any way interested, and if they are not interested, the process stops there. You must gauge their interest in order for them to be open to what you have to say. Only if they find you interesting will they move on to check you out by, for example, coming to your website or checking you out on social media, or popping into your store the next time they are in the neighbourhood.

What if they don’t like what they find when they check you out some more? Then you’re dead in the water. [Read more…]

Written by Thoranna · Categorized: marketing mix, marketing strategy, marketing system · Tagged: Customer Relationship, Customers, Lead Nurturing, marketing process, Referrals, Social Media

Lead Me

lead me

For those who have been following me for a while, the marketing process is not a new concept. In another post I have talked about  owning rather than renting your marketing, by using advertising and other means to get people into a marketing process where you don’t have to pay each and every time you want to make contact with those people.

I want to talk a bit more about how we can own our marketing, and how we can use the concept of lead management to do this. A lead is someone that has come into contact with us and is now in our marketing process.

This is how I have usually portrayed the marketing process: [Read more…]

Written by Thoranna · Categorized: content marketing, marketing mix, marketing strategy, marketing system, social media · Tagged: advertising, Content Distribution, Content Marketing, Lead Capture, Lead Conversion, Lead Management, Lead Nurturing, Marketing, marketing process, SEO, Social Media

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