(who incidentally beat England! ;) ) Not to repeat what has been written and said in media all over, Iceland’s win against England was huge. A true David kicked Goliath’s ass moment! But make no mistake, it was not down to luck. There are a number of factors that lead to Iceland’s win against the most expensive team in the tournament, a team with some of the highest profile and most expensive players in the world. What I find interesting is how many of them directly relate to business, and marketing to be precise, and how we can learn from the Icelandic team’s achievement and apply as … [Read more...]
How to Get Noticed in the Holiday Marketing Noise!
There is always noise in the marketplace, but probably never as much as late November and through December. For many business owners, the run up to the holidays is a stark wake up call, when you can feel your marketing messages drowning in a sea of advertising and craziness. Here are 5 things to help you get noticed in the holiday marketing noise: … [Read more...]
