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You are here: Home / Archives for Search Engine Optimisation

Content Marketing: Are You Leaving Money On The Table?

cnotent marketing money on the table

 

Content marketing is something that is close to my heart as a marketer. I am very much the content marketing evangelist and have spoken quite extensively about it. In my Icelandic online training program there is a very big module about marketing communications and as I am reworking the materials in English (my training will be launched internationally next year) the realisation just hits me again and again how large a part of modern marketing content marketing is.

Amongst other things, the marketing communications part of my training covers the marketing process, how marketing activities must work together for optimum results, and then I list a great big menu of marketing communications tools and activities that SMBs and entrepreneurs have at their disposal.

To make sense of the myriad of things out there, I have prioritised the options and given examples of what activities are most suitable for what types of businesses. As I went through the list of only the most important things to do in marketing, just the ones that hardly any business can go without today, it became increasingly clear that in today’s business world content marketing is not an option but a necessity. It is something that we are all doing and all need to do if we are in business, and its importance will only increase in the future. It is literally everywhere!

Below are a few places where content marketing comes into play – and many of us don’t even realise it! [Read more…]

Written by Thoranna · Categorized: content marketing · Tagged: Content Marketing, Email Marketing, Keyword Analysis, Marketing, marketing communications, Marketing Copy, Online Training, Search Engine Optimisation, Search Engine Optimization, SEO, Social Media, Social Media Marketing

Use Content Marketing To Make Your Life Easier

Educating the Customer Through Content Marketing

– by educating your customers

Content marketing is one of my favourite aspects of marketing for many reasons. One of the somewhat hidden benefits of content marketing is how it can improve your relationship with your customers through their learning.

Most of us have experienced bad customers, whether they were difficult to sell to to begin with or whether they are difficult to work with once business is underway. There are many reasons for them being this way (some people are just like that ;) but in many cases these difficulties can be reduced through content marketing. By informing and enlightening your customers you can remove many of the hindrances to a good relationship, and even open the door to selling them things that they may never have been willing to buy otherwise.

The best way to illustrate this is by examples: [Read more…]

Written by Thoranna · Categorized: content marketing · Tagged: Blog, Content Marketing, Customer Relationship, Email List, Marketing, Search Engine Optimisation, SEO, Social Media

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