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You are here: Home / Archives for Keyword Analysis

Content Marketing: Are You Leaving Money On The Table?

cnotent marketing money on the table

 

Content marketing is something that is close to my heart as a marketer. I am very much the content marketing evangelist and have spoken quite extensively about it. In my Icelandic online training program there is a very big module about marketing communications and as I am reworking the materials in English (my training will be launched internationally next year) the realisation just hits me again and again how large a part of modern marketing content marketing is.

Amongst other things, the marketing communications part of my training covers the marketing process, how marketing activities must work together for optimum results, and then I list a great big menu of marketing communications tools and activities that SMBs and entrepreneurs have at their disposal.

To make sense of the myriad of things out there, I have prioritised the options and given examples of what activities are most suitable for what types of businesses. As I went through the list of only the most important things to do in marketing, just the ones that hardly any business can go without today, it became increasingly clear that in today’s business world content marketing is not an option but a necessity. It is something that we are all doing and all need to do if we are in business, and its importance will only increase in the future. It is literally everywhere!

Below are a few places where content marketing comes into play – and many of us don’t even realise it! [Read more…]

Written by Thoranna · Categorized: content marketing · Tagged: Content Marketing, Email Marketing, Keyword Analysis, Marketing, marketing communications, Marketing Copy, Online Training, Search Engine Optimisation, Search Engine Optimization, SEO, Social Media, Social Media Marketing

Getting found on Google – 5 things to keep in mind

eyesIf I had a dollar, pound or euro for each time someone asks me how one goes about getting found on Google, well, I would at least have one nice free lunch each week :)

Search Engine Optimization – making your website, and other online information about you – visible on Google and other search engines (apparently there are others, like Bing and Yahoo ;)     This used to be the realm of the techies. It was all about keyword analysis, meta data, robot txt, link building and all those fun things. Many of those things are still valid, but many are not and its impact is constantly diminishing. You can no longer get ahead in the search engines by using trickery because Google and all the others are alert and are constantly changing their algorithms to make sure that they can’t be manipulated. But you know, this is actually not a bad thing at all. It is actually really really good. Because you know what that means? It means we just all have to get better at marketing.

Hmmmm … how? [Read more…]

Written by Thoranna · Categorized: branding, content marketing, marketing strategy, online marketing, social media, target groups · Tagged: Bing, Brand, Branding, Content, Content Marketing, Google, Keyword Analysis, Link Building, Marketing, Meta Data, Press Releases, Robot Txt, Search Engine Optimization, Search Engines, SEO, Social Media, target group, Yahoo

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