Search Engine Optimization – making your website, and other online information about you – visible on Google and other search engines (apparently there are others, like Bing and Yahoo ;) This used to be the realm of the techies. It was all about keyword analysis, meta data, robot txt, link building and all those fun things. Many of those things are still valid, but many are not and its impact is constantly diminishing. You can no longer get ahead in the search engines by using trickery because Google and all the others are alert and are constantly changing their algorithms to make sure that they can’t be manipulated. But you know, this is actually not a bad thing at all. It is actually really really good. Because you know what that means? It means we just all have to get better at marketing.
Hmmmm … how? [Read more…]