(who incidentally beat England! ;) ) Not to repeat what has been written and said in media all over, Iceland’s win against England was huge. A true David kicked Goliath’s ass moment! But make no mistake, it was not down to luck. There are a number of factors that lead to Iceland’s win against the most expensive team in the tournament, a team with some of the highest profile and most expensive players in the world. What I find interesting is how many of them directly relate to business, and marketing to be precise, and how we can learn from the Icelandic team’s achievement and apply as … [Read more...]
Do You Know Your Competition?
Knowing your competition is a crucial part of knowing your market and keeping your finger on the pulse. It is also crucial to be able to differentiate yourself, stand out and show people that you are the one to do business with. Take the quiz to find out how well you know your competition! … [Read more...]
How to Get Noticed in the Holiday Marketing Noise!
There is always noise in the marketplace,