If I had a dollar, pound or euro for each time I hear people complain about a customer, how they just don’t understand this or that, I could probably have at least one free meal a week (even if it is only a sandwich).
I recently came across this quote: “If you’ve told a child a thousand times and he still does not understand, then it is not the child who is the slow learner.” (Walter Barbee).
It might as well say: “If you’ve told a prospective customer a thousand times and he still does not understand, then it is not the customer who is the slow learner.”
It is not the customer’s responsibility to understand you. It is your responsibility to make yourself understandable to the customer. Perception is each person’s reality. I perceive the world one way and that is my reality, and you perceive it another way – which is your reality. You can’t say that one perception of reality is wrong and another one is right. There is only different perceptions. My perception is my reality and that is what I base my decisions on – including whether or not to do business with you.
So what to do if you know that things are like this or like that but the prospective customer just won’t understand and therefore will not buy from you? [Read more…]