Many of us use social media for our marketing. I asked a few entrepreneurs to send me questions they wanted answers to regarding Facebook, and here we go! :)
What is the difference between Facebook Ads and Boosted Posts?
Facebook ads are the adverts you see either to the right of your newsfeed or even in your newsfeed. There are a number of options, such as CPM or CPC (see below) and they can serve a number of purposes.
Boosting posts simply means you are paying for more visibility for your post with your followers and their connections, or even with a wider audience.
The thing is, not everyone that likes your page will see everything you post there. There is such a huge stream of content flowing around Facebook, so they have all sorts of ways to help you see more of what you are interested in and less of what you are not. You have probably noticed that the number of people who see your posts is a lot lower than the total number of likes your page has. People who interact with your posts, by liking, sharing or commenting, will see more of your posts going forward than those who do not do anything with them. This is why interactivity is so crucial on Facebook, because it gives you more visibility without having to pay for it. Boosted posts however enable you to pay to get more visibility. Oh well, Facebook is a business after all.
When you buy Facebook advertising, what is the difference between CPM and CPC?
CPM means Cost Per 1000 Impressions – so basically, how much you will pay for a thousand people to see your ad. This is also known as PPI or Pay Per Impression. [Read more…]