Marketing is changing. It has changed a lot since the start of the 21st century. With the internet, social media, mobile etc. marketing is less and less about one-sided broadcasting of marketing messages, like we know from traditional media like TV, print and radio, and more and more about pulling people in – attracting them.
Marketing is becoming less about grabbing people and more about being there when people are looking for what you have to offer, or anything related to it.
Marketing is less about pushing things on to people and more about pulling people in.
The marketing jargon is that we are moving from outbound marketing to inbound marketing.
A lot of marketing today is [Read more…]