Content marketing is something that is close to my heart as a marketer. I am very much the content marketing evangelist and have spoken quite extensively about it. In my Icelandic online training program there is a very big module about marketing communications and as I am reworking the materials in English (my training will be launched internationally next year) the realisation just hits me again and again how large a part of modern marketing content marketing is. Amongst other things, the marketing communications part of my training covers the marketing process, how marketing … [Read more...]
Use Content Marketing To Make Your Life Easier
- by educating your customers Content marketing is one of my favourite aspects of marketing for many reasons. One of the somewhat hidden benefits of content marketing is how it can improve your relationship with your customers through their learning. Most of us have experienced bad customers, whether they were difficult to sell to to begin with or whether they are difficult to work with once business is underway. There are many reasons for them being this way (some people are just like that ;) but in many cases these difficulties can be reduced through content marketing. By informing and … [Read more...]
Lead Me
For those who have been following me for a while, the marketing process is not a new concept. In another post I have talked about owning rather than renting your marketing, by using advertising and other means to get people into a marketing process where you don't have to pay each and every time you want to make contact with those people. I want to talk a bit more about how we can own our marketing, and how we can use the concept of lead management to do this. A lead is someone that has come into contact with us and is now in our marketing process. This is how I have usually portrayed … [Read more...]
Should you still be marketing on Facebook?
Are you marketing on Facebook? If you are, you have probably noticed that your Facebook posts are not reaching as many people as they used to - or what? Many people have been noticing this for a while now, and it isn't just that people have been using Facebook less over the holidays or something like that and therefore not seeing what you are posting. Facebook have simply come out and said that businesses can no longer rely on getting free exposure through their Facebook pages, and they recommend that businesses buy advertising. This shouldn't really be a surprise to anyone. A: They are … [Read more...]
Getting found on Google – 5 things to keep in mind
If I had a dollar, pound or euro for each time someone asks me how one goes about getting found on Google, well, I would at least have one nice free lunch each week :) Search Engine Optimization - making your website, and other online information about you - visible on Google and other search engines (apparently there are others, like Bing and Yahoo ;) This used to be the realm of the techies. It was all about keyword analysis, meta data, robot txt, link building and all those fun things. Many of those things are still valid, but many are not and its impact is constantly diminishing. … [Read more...]