At certain times of year I always get a few phone calls and emails from panicking people, asking me to help them market their product or service. This is often just before the Christmas holidays. This does not just happen in November, it even happens in December! So I am going to write this blog post to enlighten you, and for me to link next time I need to respond to such an email :) My answer is simple: "Sorry, I can't help you". There is no magic marketing potion that works in just a few days or weeks. If you have not been taking care of your marketing until now, a burst of activity just … [Read more...]
Can You Say No?
Most of us are good people. Most of us would be happy to do things for other people and that is, of course, a very good thing in many ways. However, when it comes to your business, it can be a deadly sin. What?! I'll tell you why. What are you good at? Why? Usually you are good at what you enjoy doing, and enjoy doing what you are good at. The two go together - it's a kind of a chicken and egg thing. Then you set up a business to do what you are good at. And it is not easy. There are a lot of things to think about and it takes a lot of time to build a business. You are bound to be very … [Read more...]
Dear Facebook…
Many of us use social media for our marketing. I asked a few entrepreneurs to send me questions they wanted answers to regarding Facebook, and here we go! :) What is the difference between Facebook Ads and Boosted Posts? Facebook ads are the adverts you see either to the right of your newsfeed or even in your newsfeed. There are a number of options, such as CPM or CPC (see below) and they can serve a number of purposes. Boosting posts simply means you are paying for more visibility for your post with your followers and their connections, or even with a wider audience. The thing is, … [Read more...]
Getting found on Google – 5 things to keep in mind
If I had a dollar, pound or euro for each time someone asks me how one goes about getting found on Google, well, I would at least have one nice free lunch each week :) Search Engine Optimization - making your website, and other online information about you - visible on Google and other search engines (apparently there are others, like Bing and Yahoo ;) This used to be the realm of the techies. It was all about keyword analysis, meta data, robot txt, link building and all those fun things. Many of those things are still valid, but many are not and its impact is constantly diminishing. … [Read more...]
Do you stick things on your walls?
I am tidying up. What about you? It is something one must do regularly. I have to admit I don't do it enough, but occasionally I get a kick in the butt and I do try to go over my strategy once a year. It really is something you should not need a kick in the butt to do though. Every time I do this, it reminds me how important it is to set things up in a clear way, planning things out. It's a bit like moving house. It's cleansing. Throw out stuff you don't need, realise what you do need. Out with the trash and in with a trip to Ikea and all the consequent organisation! :) One of the very … [Read more...]
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