Training Archives - Thoranna.is

I am tidying up. What about you? It is something one must do regularly. I have to admit I don’t do it enough, but occasionally I get a kick in the butt and I do try to go over my strategy once a year.

It really is something you should not need a kick in the butt to do though. Every time I do this, it reminds me how important it is to set things up in a clear way, planning things out. It’s a bit like moving house. It’s cleansing. Throw out stuff you don’t need, realise what you do need. Out with the trash and in with a trip to Ikea and all the consequent organisation! :)

One of the very useful things to come out of this process for me was a marketing clean up. I try to do that regularly. OK, as I have said sometimes before, I am on wayyyy too many social media, more than I would recommend for most, but that’s just because I am in marketing and want to know what they are all about. Apart from that, things are pretty clear. I am constantly learning more and more about what works and what doesn’t.

It is really useful to set things up visually. [Read more…]

When running a small business, there is always a tendency to be and do everything for everyone. Particularly in the first few years while establishing the business and getting the cashflow going. This makes it extremely important to keep focused.

In order to keep focused, however, you first need to know exactly what kind of business you want to be. You need to know exactly what you do and, which is no less important, what you don’t do. You must believe and trust that you are doing the right thing, stay on the yellow brick road, and have enormous passion for what you do, because otherwise you will simply give up. Of course you keep changing, learning, developing and finding better and better ways of doing things, but that is different from chasing the idea of the week in this direction one day and that direction the next.

I am all too familiar with this myself. I started out with the goal of [Read more…]