When running a small business, there is always a tendency to be and do everything for everyone. Particularly in the first few years while establishing the business and getting the cashflow going. This makes it extremely important to keep focused.

In order to keep focused, however, you first need to know exactly what kind of business you want to be. You need to know exactly what you do and, which is no less important, what you don’t do. You must believe and trust that you are doing the right thing, stay on the yellow brick road, and have enormous passion for what you do, because otherwise you will simply give up. Of course you keep changing, learning, developing and finding better and better ways of doing things, but that is different from chasing the idea of the week in this direction one day and that direction the next.

I am all too familiar with this myself. I started out with the goal of [Read more…]