I am tidying up. What about you? It is something one must do regularly. I have to admit I don’t do it enough, but occasionally I get a kick in the butt and I do try to go over my strategy once a year.

It really is something you should not need a kick in the butt to do though. Every time I do this, it reminds me how important it is to set things up in a clear way, planning things out. It’s a bit like moving house. It’s cleansing. Throw out stuff you don’t need, realise what you do need. Out with the trash and in with a trip to Ikea and all the consequent organisation! :)

One of the very useful things to come out of this process for me was a marketing clean up. I try to do that regularly. OK, as I have said sometimes before, I am on wayyyy too many social media, more than I would recommend for most, but that’s just because I am in marketing and want to know what they are all about. Apart from that, things are pretty clear. I am constantly learning more and more about what works and what doesn’t.

It is really useful to set things up visually. [Read more…]