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Thoranna.is

Marketing Consultation and Planning on the Digital Spectrum

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The Clothes Do Make the Man

the clothes do make the man

Do looks matter? Does it matter what your brand looks like? I mean, is it not just all about what your business does? Isn’t that all that matters? Hmmmmmm…

The simple answer is: Yes. Looks matter. We are simple creatures. We judge books by their covers. And the clothes do make the man. Just like clothes tell us a lot about the people wearing them, your brand identity or the look of your brand tells people a lot about your business, products and services.

Here’s an example. What can you tell me about this woman?

What about this one? [Read more…]

Written by Thoranna · Categorized: branding · Tagged: Ads, Brand, Brand Identity, Brand Strategy, Branding, Brochures, Business, Business Cards, Color, Facebook Page, Stationery, Twitter Profile, Website

Do you stick things on your walls?

I am tidying up. What about you? It is something one must do regularly. I have to admit I don’t do it enough, but occasionally I get a kick in the butt and I do try to go over my strategy once a year.

It really is something you should not need a kick in the butt to do though. Every time I do this, it reminds me how important it is to set things up in a clear way, planning things out. It’s a bit like moving house. It’s cleansing. Throw out stuff you don’t need, realise what you do need. Out with the trash and in with a trip to Ikea and all the consequent organisation! :)

One of the very useful things to come out of this process for me was a marketing clean up. I try to do that regularly. OK, as I have said sometimes before, I am on wayyyy too many social media, more than I would recommend for most, but that’s just because I am in marketing and want to know what they are all about. Apart from that, things are pretty clear. I am constantly learning more and more about what works and what doesn’t.

It is really useful to set things up visually. [Read more…]

Written by Thoranna · Categorized: marketing mix, marketing strategy · Tagged: Marketing, Marketing Strategy, Marketing Untangled Training, Social Media, Training

One bite at a time!

Today has been a bit of a bummer. Things are getting really hectic after the summer holidays, my to-do list is about a mile long, I am blogging way too late and sending the blog out, well, God knows when!

What now? [Read more…]

Written by Thoranna · Categorized: marketing mix, marketing strategy, marketing system · Tagged: Google, Marketing, Marketing Actions Plan, Marketing Tasks, To-Do List, Youtube

7 Superhero Lessons in Branding

7 superhero lessons in branding ím

I have a little boy. Like many boys, he is a guys-guy and loves each and every superhero he can find. Sometimes I worry that he will become like the characters in Big Bang Theory – which I can live with as long has he is like Leonard and not the others lol! Anyway, I know more about superheroes than a woman my age normally would, although I don’t know all that much. The other day, however, I realised something: Superheroes are awesome at branding! Sure, they get help from the marketing geniuses behind the scenes, but still – awesome!

Here are 7 things that superheroes totally get right when it comes to branding! [Read more…]

Written by Thoranna · Categorized: branding · Tagged: Batman, Big Bang Theory, Brand, Brand Essence, Branding, Consistency, Differentiation, Hulk, Marketing, Rich Brand Associations, Rich Imagery, Spiderman, Superheroes, Superman, Symbols, Thor

What happens in an hour?

what happens in an hour - thoranna.is

One hour. 60 minutes. 3600 seconds. That’s one session at the gym. That is one TV show (with loads of ads). That’s one massage session – and not nearly enough! You can’t really do that much in an hour. Do you sell your time? Whether as a consultant, trainer, masseuse, teacher or whatever. Does it all work out? Do you buy an hour from someone? How much do you get out of that hour?

For a long time people have sold their time. When you get paid overtime you are getting paid by the hour. You get an x amount for your usual hours and y per hour above and beyond that. And if you have an employment contract with your company, that works. But if you are freelance, you need to sell quite a few hours and you have to sell them for a fair amount – and still have time to market yourself, keep your books etc. If you take a holiday, if you get sick, you don’t get paid. Summers tend to quiet down and so does the holiday period … if you trade hours for dollars you know what I am talking about.
How can you make more of your time? How can you take what you do, wrap it up and sell it more as a product rather than time. How can you continue to sell even though you take a holiday or come down with the flu? Can you teach people something related to what you do, write a book, create an online course, a DVD course or even an audio book? Can you sell other things related to what you do? A gardener could do a DVD course about yard maintenance, a masseuse could write a book about how to keep your muscles supple and how to relax, an arthritis specialist could publish a book with advice for arthritis sufferers and a personal trainer can sell training videos online. There are various ways to wrap up what you do and sell it – how can you make your service or knowledge into a package that can be sold?

[Read more…]

Written by Thoranna · Categorized: branding, content marketing, market research, marketing mix, marketing strategy, social media · Tagged: Facebook, Google AdWords, Marketing, Marketing Tactics, Social Media, target group

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