One of the things I keep telling people, that need to market their product or services, is to be different, be special, be interesting, be something that matters to people. I think one should always aim for making a certain group of people love your business, product or service. Some think I am crazy ;)
But you know, I am not. Mom always said to me, “if a job is worth doing, it is worth doing well”. Your business, product or service is not a small part of your life that you can just plod along with. If you have your own business, don’t you want to do the best you possibly can with it? Get as much as you can out of it? And don’t you want to have fun doing it? The fun comes with doing things well, aiming higher, creating something exciting, unusual, something interesting. Pleeeeeeeeeeeeeeeeeeeeaaaaaaaaaaaaaaaaase don’t be boring! [Read more…]