I have a little boy. Like many boys, he is a guys-guy and loves each and every superhero he can find. Sometimes I worry that he will become like the characters in Big Bang Theory – which I can live with as long has he is like Leonard and not the others lol! Anyway, I know more about superheroes than a woman my age normally would, although I don’t know all that much. The other day, however, I realised something: Superheroes are awesome at branding! Sure, they get help from the marketing geniuses behind the scenes, but still – awesome!
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