I am very happy to welcome a guest blogger to the Marketing Untangled blog. I have been meaning to do this for a while, but the fact is that active people that have something to say are also busy people so it has taken a little while to get going. Hopefully this is just the first of many fun, interesting and useful guest blogs. Today our blogger is Halla Kolbeinsdottir, account manager at Icelandic web design agency Hugsmiðjan. I had the pleasure of getting to know Halla in the autumn of 2012 when I worked with the agency on their marketing strategy. Since then they have been rocking … [Read more...]
Stop Trying to Sell!
Peter Drucker said: "...the aim of marketing is to make selling superfluous. The aim of marketing is to know and understand the customer so well that the product or service fits him and sells itself. Ideally, marketing should result in a customer who is ready to buy. All that should be needed then is to make the product or service available." No one wants to be interrupted Despite this, there are always people out there who continue with salesmanship, à la used car salesmen. There are courses on salesmanship, sales techniques, closing the sale etc. etc. There are still people who you … [Read more...]
Should you still be marketing on Facebook?
Are you marketing on Facebook? If you are, you have probably noticed that your Facebook posts are not reaching as many people as they used to - or what? Many people have been noticing this for a while now, and it isn't just that people have been using Facebook less over the holidays or something like that and therefore not seeing what you are posting. Facebook have simply come out and said that businesses can no longer rely on getting free exposure through their Facebook pages, and they recommend that businesses buy advertising. This shouldn't really be a surprise to anyone. A: They are … [Read more...]