We all know that feeling, right after the holidays, when we are fed up of eating and lazing around. That’s it. We are going to get active, get to the gym and only eat salad and veggies! Sound familiar? We start off with a bang, go to the gym, are very very active for a little while and then it sort of just fizzles out. Or are you perhaps one of the good ones, that keeps going and exercises regularly all year round? If you are, congratulations! Now take that mindset and use it in your marketing!
Marketing is just the same. People tend to wake up occasionally and say “I really need to do this marketing thing properly – get those sales going”. This often coincides with the start of school (August or September), just before the holidays (yep!) and then in the New Year. Come spring people tend to chill and you would be forgiven to think that people don’t really want any sales during the summer. Can you see the parallels between the two – marketing and the gym? ;) [Read more…]