What do you mean you don't get it? Really?! There are actually a lot of people out there who think a lot of other people get it and can't understand why there are not lots of people lining up to buy from them! :) A few local IT companies have approached me about their marketing. These are smaller players in the market, offer various IT services and often also sell hardware. Most of these don't sell a lot to IT specialists. Their main customers are individuals and small and medium sized businesses who don't have an IT person, or if they have one, they are general IT managers who have a good … [Read more...]
Are You Burning Inside?
Most of us don't decide to live an empty life. Most of us do not want to do work that we are not interested in. Most of us don't decide to go into business just because... Heck, those that have tried it know that you don't go into business just for fun - it is a lot of work, unpaid for a long time and feels a bit like being back at university - you never really have any time off because you could always be doing something (and always feel like you should be doing something). You don't go into business unless there is a fire in your belly. Unless it is what you really want to do. It's a bit … [Read more...]
Be a Peacock!
Most, if not all, of us have at some point or another known the feeling of rationally knowing something, but then at some point having it really hit home. Get it. Understand it fully and take it to heart. This happened to me in the past few days. Despite constantly reminding my clients and you, my dear reader, to be brave, to be different, to stand out from the crowd, encourage you to matter and mean something to someone, I realised that I myself have been hiding. I have been hiding a part of me as it if were the most terrible secret... We get so preoccupied with giving the customer what … [Read more...]
Don’t be afraid to narrow it down…
This is classic marketing and I have talked about this before. Find your target group, the one that is most likely to buy from you, and market to that group. Don't try to be everything to everybody. Find your dream customer and find more of those. However, I never said it was easy. And it can be scary. You are always aware that you could be losing out on someone who may, perhaps, in theory, possibly buy. We all do it. I do it myself. I constantly have to remind myself that I have to choose and narrow it down further - not try to be everything to everybody. Until now I have defined my … [Read more...]
Content Marketing: Creativity and Organisation
I want to talk a bit about the practical stuff around content marketing. Our biggest headache is often how we are going to produce our own content and find what other stuff we can share, for example on social media, which demand quite a lot of activity and can be challenging to keep alive and active. If you have been following me for some time, whether you have been reading the blog, subscribing to emails or following on social media, you can see that I use content marketing a lot. The content can take various form, can be presented in various ways and the purpose of the content can be … [Read more...]
