Thoranna

Can You Say No?

Most of us are good people. Most of us would be happy to do things for other people and that is, of course, a very good thing in many ways. However, when it comes to your business, it can be a deadly sin. What?! I'll tell you why. What are you good at? Why? Usually you are good at what you enjoy doing, and enjoy doing what you are good at. The two go together - it's a kind of a chicken and egg thing. Then you set up a business to do what you are good at. And it is not easy. There are a lot of things to think about and it takes a lot of time to build a business. You are bound to be very … [Read more...]

Where On Earth Are These People?!

Through the years, I have had a fantastic time mentoring entrepreneurs through programs such as Startup Weekend Reykjavík. Totally recommend to anyone who is interested in business to check out Startup Weekend when you get the chance. It is held all over the world at various times a year so you are very likely to be able to find one near you. There are a lot of great people there working on some awesome projects, and I can't wait to see what happens with them in the future. One of the people I spoke to a while back had just finished her studies and was starting out as a consultant in her … [Read more...]

Dear Facebook…

Many of us use social media for our marketing. I asked a few entrepreneurs to send me questions they wanted answers to regarding Facebook, and here we go! :) What is the difference between Facebook Ads and Boosted Posts? Facebook ads are the adverts you see either to the right of your newsfeed or even in your newsfeed. There are a number of options, such as CPM or CPC (see below) and they can serve a number of purposes. Boosting posts simply means you are paying for more visibility for your post with your followers and their connections, or even with a wider audience. The thing is, … [Read more...]

Don’t Be Boring!

One of the things I keep telling people, that need to market their product or services, is to be different, be special, be interesting, be something that matters to people. I think one should always aim for making a certain group of people love your business, product or service. Some think I am crazy ;) But you know, I am not. Mom always said to me, "if a job is worth doing, it is worth doing well". Your business, product or service is not a small part of your life that you can just plod along with. If you have your own business, don't you want to do the best you possibly can with it? Get … [Read more...]

Getting found on Google – 5 things to keep in mind

If I had a dollar, pound or euro for each time someone asks me how one goes about getting found on Google, well, I would at least have one nice free lunch each week :) Search Engine Optimization - making your website, and other online information about you - visible on Google and other search engines (apparently there are others, like Bing and Yahoo ;) This used to be the realm of the techies. It was all about keyword analysis, meta data, robot txt, link building and all those fun things. Many of those things are still valid, but many are not and its impact is constantly diminishing. … [Read more...]