Thoranna

Your Most Powerful Marketing Question?

We all know that it's great to have happy customers that tell others about us. Those that hear about us this way are much more likely than others to do business with us, and sooner, than those that hear about us through other ways. We also know that referrals are one of the most powerful marketing tools out there, and can cover the marketing process and get the sale, even without anything else coming into play. All businesses, products and services can benefit from referrals in some way, but the general rule seems to be that the more expensive the purchase or the more personal the service, … [Read more...]

Customer Relationship Nurturing With Online Groups

We have all heard that it is easier to keep your current customers than to get new ones. And this is very true. However, we tend to forget this and neglect the customers we already have, whilst we offer the world to new customers and give them all our attention. For a while now I have been thinking how best to remedy this in my business and find ways to better maintain my relationship with my "older" customers. So I want to share with you what I am getting up to, and perhaps this is something that you could use in your business. I buy a lot of online courses. I have bought courses on … [Read more...]

You Need to Communicate

If I had a dollar, pound or euro for each time I hear people complain about a customer, how they just don't understand this or that, I could probably have at least one free meal a week (even if it is only a sandwich). I recently came across this quote: “If you've told a child a thousand times and he still does not understand, then it is not the child who is the slow learner.” (Walter Barbee). It might as well say: “If you've told a prospective customer a thousand times and he still does not understand, then it is not the customer who is the slow learner.” It is not the customer's … [Read more...]

Lead Me

For those who have been following me for a while, the marketing process is not a new concept. In another post I have talked about owning rather than renting your marketing, by using advertising and other means to get people into a marketing process where you don't have to pay each and every time you want to make contact with those people. I want to talk a bit more about how we can own our marketing, and how we can use the concept of lead management to do this. A lead is someone that has come into contact with us and is now in our marketing process. This is how I have usually portrayed … [Read more...]

Owning or Renting Your Marketing

Those that have been following me for a while might accuse me of being anti-advertising. So I want to address that today. I am not against advertising, per se. However, I want to make sure that businesses are always using the marketing activities most suited to themselves, their market and their brand, and activities that give them the best return on investment (hmmmm very much a business phrase! :) - and activities that can be measured to show that they are really delivering results and that all important ROI. Unfortunately, many of us just throw adverts out there and don't think … [Read more...]