In autumn 2013 I had been travelling a lot around Iceland, speaking and lecturing. As I wrote this, I was in the Westman Islands, north of the Icelandic mainland, unable to get to the mainland for an extra night because of a storm and some really really high waves. As part of my travels, I have had to book accommodation, and as with so many of us, my first place to look is online. This search of mine has reminded me of some very important things when it comes to marketing. Both dos and don'ts. In particular, I was reminded of these three: … [Read more...]
Don’t Be Boring!
One of the things I keep telling people, that need to market their product or services, is to be different, be special, be interesting, be something that matters to people. I think one should always aim for making a certain group of people love your business, product or service. Some think I am crazy ;) But you know, I am not. Mom always said to me, "if a job is worth doing, it is worth doing well". Your business, product or service is not a small part of your life that you can just plod along with. If you have your own business, don't you want to do the best you possibly can with it? Get … [Read more...]
Getting found on Google – 5 things to keep in mind
If I had a dollar, pound or euro for each time someone asks me how one goes about getting found on Google, well, I would at least have one nice free lunch each week :) Search Engine Optimization - making your website, and other online information about you - visible on Google and other search engines (apparently there are others, like Bing and Yahoo ;) This used to be the realm of the techies. It was all about keyword analysis, meta data, robot txt, link building and all those fun things. Many of those things are still valid, but many are not and its impact is constantly diminishing. … [Read more...]
The Clothes Do Make the Man
Do looks matter? Does it matter what your brand looks like? I mean, is it not just all about what your business does? Isn't that all that matters? Hmmmmmm... The simple answer is: Yes. Looks matter. We are simple creatures. We judge books by their covers. And the clothes do make the man. Just like clothes tell us a lot about the people wearing them, your brand identity or the look of your brand tells people a lot about your business, products and services. Here's an example. What can you tell me about this woman? What about this one? … [Read more...]
7 Superhero Lessons in Branding
I have a little boy. Like many boys, he is a guys-guy and loves each and every superhero he can find. Sometimes I worry that he will become like the characters in Big Bang Theory - which I can live with as long has he is like Leonard and not the others lol! Anyway, I know more about superheroes than a woman my age normally would, although I don't know all that much. The other day, however, I realised something: Superheroes are awesome at branding! Sure, they get help from the marketing geniuses behind the scenes, but still - awesome! Here are 7 things that superheroes totally get right when … [Read more...]
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