Content marketing is something that is close to my heart as a marketer. I am very much the content marketing evangelist and have spoken quite extensively about it. In my Icelandic online training program there is a very big module about marketing communications and as I am reworking the materials in English (my training will be launched internationally next year) the realisation just hits me again and again how large a part of modern marketing content marketing is. Amongst other things, the marketing communications part of my training covers the marketing process, how marketing … [Read more...]
I Love It When People Can’t Stand Me!
I met a friend and former colleague the other day. She asked me what reaction I had got to my last blog post and email I sent out to my followers. The reason she asked was that someone had come to her and expressed her dislike. That person did not know how to react to my email, whose subject was: "No one wants to be an ass, do they, ...?" It was clear that this person was offended by this. My friend did ask them whether they had actually read the email, and it turns out that they did not, so there was no way they were going to get the joke - oh well... My reaction: Sheer joy! I thought … [Read more...]
Customer Relationship Nurturing With Online Groups
We have all heard that it is easier to keep your current customers than to get new ones. And this is very true. However, we tend to forget this and neglect the customers we already have, whilst we offer the world to new customers and give them all our attention. For a while now I have been thinking how best to remedy this in my business and find ways to better maintain my relationship with my "older" customers. So I want to share with you what I am getting up to, and perhaps this is something that you could use in your business. I buy a lot of online courses. I have bought courses on … [Read more...]
Owning or Renting Your Marketing
Those that have been following me for a while might accuse me of being anti-advertising. So I want to address that today. I am not against advertising, per se. However, I want to make sure that businesses are always using the marketing activities most suited to themselves, their market and their brand, and activities that give them the best return on investment (hmmmm very much a business phrase! :) - and activities that can be measured to show that they are really delivering results and that all important ROI. Unfortunately, many of us just throw adverts out there and don't think … [Read more...]
Should you still be marketing on Facebook?
Are you marketing on Facebook? If you are, you have probably noticed that your Facebook posts are not reaching as many people as they used to - or what? Many people have been noticing this for a while now, and it isn't just that people have been using Facebook less over the holidays or something like that and therefore not seeing what you are posting. Facebook have simply come out and said that businesses can no longer rely on getting free exposure through their Facebook pages, and they recommend that businesses buy advertising. This shouldn't really be a surprise to anyone. A: They are … [Read more...]