There is one important aspect of your marketing that you always have, whether you are aware of it or not, whether you consciously create and manage it or not and whether you care or not. You always have a brand. You may want to check out this blog post on what a brand or branding is, but basically a brand is is everything that comes into people’s minds and all the emotions that are evoked when they come across an entity, whether the entity be a company, product, service or person. There is always a brand, because the mere mention of the entity will always conjure some thoughts and emotions with people, however little they know about it.
Think about it – even just hearing a name will give you ideas straight away. A name that may include as few as three letters. Who hasn’t heard someone say something like, “He doesn’t look like a Joe” or, “Josephine – that sounds like an old lady!”. Even abstract words conjure mental and emotional images. Mere sounds that have no intellectual meaning. That’s kind of the whole thing about onomatopoeia. The feelings and thoughts that a sound evokes. Therefore, however little people see, hear or experience of your business, product, service or yourself, they will always have some thoughts and emotions attached to it.
Are You In Control?
The question then becomes: Do you just want to cross your fingers and hope that the branding that people have in their minds and their hearts for you is a brand that will help you in business and will make them buy from you? [Read more…]
