What do you mean you don't get it? Really?! There are actually a lot of people out there who think a lot of other people get it and can't understand why there are not lots of people lining up to buy from them! :) A few local IT companies have approached me about their marketing. These are smaller players in the market, offer various IT services and often also sell hardware. Most of these don't sell a lot to IT specialists. Their main customers are individuals and small and medium sized businesses who don't have an IT person, or if they have one, they are general IT managers who have a good … [Read more...]
Content Marketing: Creativity and Organisation
I want to talk a bit about the practical stuff around content marketing. Our biggest headache is often how we are going to produce our own content and find what other stuff we can share, for example on social media, which demand quite a lot of activity and can be challenging to keep alive and active. If you have been following me for some time, whether you have been reading the blog, subscribing to emails or following on social media, you can see that I use content marketing a lot. The content can take various form, can be presented in various ways and the purpose of the content can be … [Read more...]
Content Marketing: Don‘t Build Things On Sand
Content marketing can be a very very strong marketing tactic for smaller businesses. It does require time and effort, but not necessarily that much cold hard cash – sometimes no cash at all. What it does require however is that you have already laid a solid foundation. If you don't know who you want to appeal to and if you don't know your viewers or readers, how are you going to make content that appeals to them? How will you know where best to share it with them? How will you know what kind of content they want to see? – do they like text, video, images etc? Also, you don't want to only … [Read more...]
Content Marketing: Give, Give and Give Some More!
My previous blog post on content marketing got a really good reaction. Most people seem to prefer the idea of attracting people than pushing things on to them. Personally, I love this development, because this is what marketing is really about. Anticipating and satisfying people's needs in such a way that is profitable to you. Content marketing is also something most of us are already doing, whether we realise it or not. Most of us actually do a lot of it. Do you have a Facebook page? Are you on Twitter? And perhaps on other social media? Do you blog? Have a mailing list? Etc. etc. These … [Read more...]