My previous blog post on content marketing got a really good reaction. Most people seem to prefer the idea of attracting people than pushing things on to them. Personally, I love this development, because this is what marketing is really about. Anticipating and satisfying people’s needs in such a way that is profitable to you.
Content marketing is also something most of us are already doing, whether we realise it or not. Most of us actually do a lot of it. Do you have a Facebook page? Are you on Twitter? And perhaps on other social media? Do you blog? Have a mailing list? Etc. etc. These are all part of content marketing and I bet you would like to get even more out of your efforts and in a more focused way.
Often when you talk about content marketing with non-marketing people – well, even with a lot of marketing people – the reaction is: “Should I just give and give and give?!”
Because by giving you are building a relationship. People start to like you and relate to you. By giving your knowledge and showing them what you know and can do, people will regard you as an expert and the go-to person or business in your field. And by giving, you make people want to give back. How do they do that? By spreading the message, telling others about you – and by buying from you ;)
Give and people will like you, it will build their trust in you, people will understand what you do, what you stand for, it reduces their need to try what you have to buy, and the unavoidable perceived risk of buying.
Give and people will reward you by choosing you when it comes to buying what you have to offer.