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Thoranna.is

Marketing Consultation and Planning on the Digital Spectrum

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Do you stick things on your walls?

I am tidying up. What about you? It is something one must do regularly. I have to admit I don't do it enough, but occasionally I get a kick in the butt and I do try to go over my strategy once a year. It really is something you should not need a kick in the butt to do though. Every time I do this, it reminds me how important it is to set things up in a clear way, planning things out. It's a bit like moving house. It's cleansing. Throw out stuff you don't need, realise what you do need. Out with the trash and in with a trip to Ikea and all the consequent organisation! :) One of the very … [Read more...]

Written by Thoranna · Categorized: marketing mix, marketing strategy · Tagged: Marketing, Marketing Strategy, Marketing Untangled Training, Social Media, Training

One bite at a time!

Today has been a bit of a bummer. Things are getting really hectic after the summer holidays, my to-do list is about a mile long, I am blogging way too late and sending the blog out, well, God knows when! What now? … [Read more...]

Written by Thoranna · Categorized: marketing mix, marketing strategy, marketing system · Tagged: Google, Marketing, Marketing Actions Plan, Marketing Tasks, To-Do List, Youtube

7 Superhero Lessons in Branding

I have a little boy. Like many boys, he is a guys-guy and loves each and every superhero he can find. Sometimes I worry that he will become like the characters in Big Bang Theory - which I can live with as long has he is like Leonard and not the others lol! Anyway, I know more about superheroes than a woman my age normally would, although I don't know all that much. The other day, however, I realised something: Superheroes are awesome at branding! Sure, they get help from the marketing geniuses behind the scenes, but still - awesome! Here are 7 things that superheroes totally get right when … [Read more...]

Written by Thoranna · Categorized: branding · Tagged: Batman, Big Bang Theory, Brand, Brand Essence, Branding, Consistency, Differentiation, Hulk, Marketing, Rich Brand Associations, Rich Imagery, Spiderman, Superheroes, Superman, Symbols, Thor

What happens in an hour?

One hour. 60 minutes. 3600 seconds. That's one session at the gym. That is one TV show (with loads of ads). That's one massage session – and not nearly enough! You can't really do that much in an hour. Do you sell your time? Whether as a consultant, trainer, masseuse, teacher or whatever. Does it all work out? Do you buy an hour from someone? How much do you get out of that hour? For a long time people have sold their time. When you get paid overtime you are getting paid by the hour. You get an x amount for your usual hours and y per hour above and beyond that. And if you have an … [Read more...]

Written by Thoranna · Categorized: branding, content marketing, market research, marketing mix, marketing strategy, social media · Tagged: Facebook, Google AdWords, Marketing, Marketing Tactics, Social Media, target group

Blah blah bla bites, blah RAM, blah blah MHz blah… – Talk Like A Human!

What do you mean you don't get it? Really?! There are actually a lot of people out there who think a lot of other people get it and can't understand why there are not lots of people lining up to buy from them! :) A few local IT companies have approached me about their marketing. These are smaller players in the market, offer various IT services and often also sell hardware. Most of these don't sell a lot to IT specialists. Their main customers are individuals and small and medium sized businesses who don't have an IT person, or if they have one, they are general IT managers who have a good … [Read more...]

Written by Thoranna · Categorized: branding, competition, content marketing, marketing strategy, target groups · Tagged: Content Marketing, Customer Service, Hardware, IT, IT Services, Marketing, Target Groups

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