Do looks matter? Does it matter what your brand looks like? I mean, is it not just all about what your business does? Isn't that all that matters? Hmmmmmm... The simple answer is: Yes. Looks matter. We are simple creatures. We judge books by their covers. And the clothes do make the man. Just like clothes tell us a lot about the people wearing them, your brand identity or the look of your brand tells people a lot about your business, products and services. Here's an example. What can you tell me about this woman? What about this one? … [Read more...]
Do you stick things on your walls?
I am tidying up. What about you? It is something one must do regularly. I have to admit I don't do it enough, but occasionally I get a kick in the butt and I do try to go over my strategy once a year. It really is something you should not need a kick in the butt to do though. Every time I do this, it reminds me how important it is to set things up in a clear way, planning things out. It's a bit like moving house. It's cleansing. Throw out stuff you don't need, realise what you do need. Out with the trash and in with a trip to Ikea and all the consequent organisation! :) One of the very … [Read more...]
One bite at a time!
Today has been a bit of a bummer. Things are getting really hectic after the summer holidays, my to-do list is about a mile long, I am blogging way too late and sending the blog out, well, God knows when! What now? … [Read more...]
7 Superhero Lessons in Branding
I have a little boy. Like many boys, he is a guys-guy and loves each and every superhero he can find. Sometimes I worry that he will become like the characters in Big Bang Theory - which I can live with as long has he is like Leonard and not the others lol! Anyway, I know more about superheroes than a woman my age normally would, although I don't know all that much. The other day, however, I realised something: Superheroes are awesome at branding! Sure, they get help from the marketing geniuses behind the scenes, but still - awesome! Here are 7 things that superheroes totally get right when … [Read more...]
What happens in an hour?
One hour. 60 minutes. 3600 seconds. That's one session at the gym. That is one TV show (with loads of ads). That's one massage session – and not nearly enough! You can't really do that much in an hour. Do you sell your time? Whether as a consultant, trainer, masseuse, teacher or whatever. Does it all work out? Do you buy an hour from someone? How much do you get out of that hour? For a long time people have sold their time. When you get paid overtime you are getting paid by the hour. You get an x amount for your usual hours and y per hour above and beyond that. And if you have an … [Read more...]