For those who have been following me for a while, the marketing process is not a new concept. In another post I have talked about owning rather than renting your marketing, by using advertising and other means to get people into a marketing process where you don't have to pay each and every time you want to make contact with those people. I want to talk a bit more about how we can own our marketing, and how we can use the concept of lead management to do this. A lead is someone that has come into contact with us and is now in our marketing process. This is how I have usually portrayed … [Read more...]
Do you stick things on your walls?
I am tidying up. What about you? It is something one must do regularly. I have to admit I don't do it enough, but occasionally I get a kick in the butt and I do try to go over my strategy once a year. It really is something you should not need a kick in the butt to do though. Every time I do this, it reminds me how important it is to set things up in a clear way, planning things out. It's a bit like moving house. It's cleansing. Throw out stuff you don't need, realise what you do need. Out with the trash and in with a trip to Ikea and all the consequent organisation! :) One of the very … [Read more...]
One bite at a time!
Today has been a bit of a bummer. Things are getting really hectic after the summer holidays, my to-do list is about a mile long, I am blogging way too late and sending the blog out, well, God knows when! What now? … [Read more...]
What happens in an hour?
One hour. 60 minutes. 3600 seconds. That's one session at the gym. That is one TV show (with loads of ads). That's one massage session – and not nearly enough! You can't really do that much in an hour. Do you sell your time? Whether as a consultant, trainer, masseuse, teacher or whatever. Does it all work out? Do you buy an hour from someone? How much do you get out of that hour? For a long time people have sold their time. When you get paid overtime you are getting paid by the hour. You get an x amount for your usual hours and y per hour above and beyond that. And if you have an … [Read more...]