One hour. 60 minutes. 3600 seconds. That's one session at the gym. That is one TV show (with loads of ads). That's one massage session – and not nearly enough! You can't really do that much in an hour. Do you sell your time? Whether as a consultant, trainer, masseuse, teacher or whatever. Does it all work out? Do you buy an hour from someone? How much do you get out of that hour? For a long time people have sold their time. When you get paid overtime you are getting paid by the hour. You get an x amount for your usual hours and y per hour above and beyond that. And if you have an … [Read more...]
Blah blah bla bites, blah RAM, blah blah MHz blah… – Talk Like A Human!
What do you mean you don't get it? Really?! There are actually a lot of people out there who think a lot of other people get it and can't understand why there are not lots of people lining up to buy from them! :) A few local IT companies have approached me about their marketing. These are smaller players in the market, offer various IT services and often also sell hardware. Most of these don't sell a lot to IT specialists. Their main customers are individuals and small and medium sized businesses who don't have an IT person, or if they have one, they are general IT managers who have a good … [Read more...]
Don’t be afraid to narrow it down…
This is classic marketing and I have talked about this before. Find your target group, the one that is most likely to buy from you, and market to that group. Don't try to be everything to everybody. Find your dream customer and find more of those. However, I never said it was easy. And it can be scary. You are always aware that you could be losing out on someone who may, perhaps, in theory, possibly buy. We all do it. I do it myself. I constantly have to remind myself that I have to choose and narrow it down further - not try to be everything to everybody. Until now I have defined my … [Read more...]
Content Marketing: Don‘t Build Things On Sand
Content marketing can be a very very strong marketing tactic for smaller businesses. It does require time and effort, but not necessarily that much cold hard cash – sometimes no cash at all. What it does require however is that you have already laid a solid foundation. If you don't know who you want to appeal to and if you don't know your viewers or readers, how are you going to make content that appeals to them? How will you know where best to share it with them? How will you know what kind of content they want to see? – do they like text, video, images etc? Also, you don't want to only … [Read more...]
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