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Marketing Consultation and Planning on the Digital Spectrum

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Happy Holidays!

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How Do You Monitor Your Business Competition?

In a previous blog post we have established that you can’t ignore your business competition. But putting them under the microscope once and then just leaving it is not enough. Things change and develop very fast in today’s world, so you always need to keep your finger on the pulse. Analysis of the business competition varies greatly between businesses and markets but there are always basic things to consider such as: … [Read more...]

Why You Need To Analyze Your Business Competition

Recently I met with the CEO of a promising Icelandic startup company. When I asked him how their competitors did things, he said he didn’t care that much about their business competitors, he just wanted to focus on what they themselves were doing. I get it. Don’t get sucked into focusing too much on the other guys. However, here’s the problem: In your marketing, you are trying to convince people to buy from you rather than someone else. … [Read more...]

Butterflies On The Way To The Top!

The plan was to write a really deep blog post today, but you know, I can hardly work with all these butterflies flying around in my tummy! Why? Because today I am launching my new book! It's amazing how terrified one can get about showing the world what you have to offer. But you know, I've decided to say: "to hell with it!" Those that like the book will like it, those that don't won't. And that's just fine. Because you can't be all things to all people. Some people are going to love it and get a lot out of it, others will have other opinions. It's good to remember what Don Miguel Ruiz … [Read more...]

Fiðrildin á leið á toppinn…

Ætlaði að skrifa einhvern rosalega djúpan bloggpóst í dag og eitthvað en veistu, ég er eiginlega bara óvinnufær vegna fiðrildamergðarinnar í maganum á mér! Akkuru? Jú, af því að í dag kemur nýja bókin mín út! Það er alveg magnað hvað maður getur orðið skíthræddur við að sýna umheiminum það sem maður hefur fram að færa. En veistu, ég er búin að ákveða að segja bara "skítt með það!". Þeim sem líkar bókin, líkar hún, og þeim sem ekki líkar hún, líkar hún ekki. Og það er barasta allt í lagi. Því að maður getur aldrei verið fyrir alla. Sumir eiga eftir að fíla hana í botn og fá mikið gagn út úr … [Read more...]