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Marketing Consultation and Planning on the Digital Spectrum

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The manifesto of a marketing nerd

I love …

  • Marketing – from my very first marketing class, I was hooked
  • Branding – because branding = marketing and only those that understand branding are capable of building truly amazing businesses
  • Communication – because life is all about connections – marketing too!
  • Creativity – because creativity means growth, fulfilment and joy – and fun
  • Fun – because life is better that way
  • Colors – because black and white just doesn’t cut it
  • Learning – because … hmmmm … seriously, if I need to explain that to you then you should not be reading this!
  • Finding creative solutions – because I can’t stand people that always just see the obstacles and only know how to say no
  • Challenges – because that’s how you grow, that’s how you learn, that’s where the fire burns
  • Organization, systems and processes – because when they are used right they help everything
  • Bravery – because that’s how you get more of whatever it is you want in life

I believe …

  • That you should have fun whenever you can – there are naturally things in life that aren’t fun, so whenever we can influence things, we should make them fun
  • Work should be fun whenever we can make it so – and that is more often than not
  • Life should be fun whenever we can make it so – and that is more often than not
  • If you stop learning, you die
  • If you stop wanting to be better, you die
  • In doing my best in everything I do
  • Done is better than perfect – good enough is really fff-ing good
  • That if you light one candle you can light them all – so don’t put out other people’s candle! Ever.
  • We should all be allowed to live up to our potential in life
  • That the strategies, tools and tactics of marketing should be used for good and not evil
  • In bravery
  • In being myself – because everyone else is taken (and, well, I’m pretty awesome, just like you!)

I am committed to…

  • Doing my best in everything I do
  • Having fun
  • Being creative
  • Keep learning until I’m 6 feet under
  • Seeking out and overcoming challenges – always!
  • Doing my best
  • Lighting other people’s candles
  • Living up to my potential
  • Using marketing for good
  • Being brave
  • Being myself
  • Updating and amending this manifesto as needed because just like life, it is work in progress. ;)

Written by Thoranna · Categorized: branding, marketing strategy, Uncategorized

9 Ways to Be Selective with Your Time and Energy for Focus and Optimum Productivity

focus and optimum productivity

At one of my mastermind meetings, we had a really great discussion about being selective with our time and energy to be able to focus and get really really productive. Quite a few of us had been wanting to de-clutter our time, so to speak, and some of us had made some great progress in that area. All of us knew that we could improve even further.

We thought it would be useful to put our heads together with any tips and tricks that we had that could help others in the group in this department. Towards the end of the session we had quite a number of great suggestions and I figured these tips would be useful to so many others. It made sense to make a blog post out of it – so here it is, courtesy of Nick Haines, Monique Blokzyl, Liz Foster, and yours truly.

9 ways to be selective with your time and energy for focus and optimum productivity!

[Read more…]

Written by Thoranna · Categorized: small business, Uncategorized · Tagged: focus, productivity, time management

Here’s My Blog Post for this Week

Pinterest If you have to force it leave it

 

Written by Thoranna · Categorized: Uncategorized

Show up and be there! #Notthere

Today I want to share something a little bit out of the ordinary for me. See, I just got back from beautiful Boston where I attended the most awesome conference ever, #Inbound15, hosted by HubSpot. It was in one word MINDBLOWING! It is a conference about inbound marketing (aka content marketing) and has a host of fabulous speakers on all kinds of things marketing related, as well as some inspiring and motivational keynotes. Anyway, I want to share something with you from Inbound:

Chelsea Clinton 3

So, marketing related blog posts are not out of the ordinary for me, but this one isn’t strictly speaking marketing related. However, it is important, not just for us as people, but for us as marketers and business people. At Inbound, one of the keynotes was given by someone I pretty much only remember as the daughter in the White House when I was younger. Not being in the US, I must admit I didn’t really know what an amazing and inspiring woman Chelse Clinton has grown up to be, and the fantastic work she is doing. In her keynote she drew attention to worldwide data on women’s rights and her work with women and children. As an Icelandic woman, I belong to a country at the forefront of gender equality  today – and yet, we still have a long way to go. So does the US, the UK, mainland Europe and the rest of the world. We must do better. We must get there! #notthere

This is not just a question of women’s rights being human rights, as Hillary Clinton said in Bejing 20 years ago, this is also a question of economics. The fact is that a world with equal rights and women’s participation in all aspects of our world is also a better world economically and a better world for business – a better world all around.

I pulled out a few things from the talk and the interview afterwards into images that can be shared on social, and I hope you do. There is a lot more to be said, and I want to encourage you to visit noceilings.org for more about the state of affairs for women in the world and what we can do. The video of the whole keynote and interview can also be seen below.  [Read more…]

Written by Thoranna · Categorized: Uncategorized · Tagged: #inbound15

Happy New Year!

 

Written by Thoranna · Categorized: Uncategorized

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