Very often when consulting or teaching, I find that the concept of marketing is unclear in many people's minds. Not surprising. We marketers don't really do a lot of marketing for ourselves. So I put together this little slidedeck for my peeps just to make sure we are all on the same page - and to help erase the image of us marketers as merely advertising people or used car salesmen ;) What is marketing from Thoranna Jonsdottir … [Read more...]
I’d like to teach the world to… do marketing ;)
We are getting to that time of year when I need to see one of my favourite adverts of all time. You remember it. That Coca-Cola ad with all the people on the hilltop singing about how they'd like to teach the world to sing in perfect harmony :) I love that ad. To me, once I see that ad, then the holidays are coming. I'm a singer (bet you didn't know that - who knows, I might give you a little sample sometime lol ;) ... but I'm not attempting to teach the world to sing - there are plenty of good people out there doing that ;) I do want to teach the world about marketing though. … [Read more...]
There were some sharp entrepreneurs sharpening their game even further on Saturday!
The SMALL BUSINESS BRANDING day was held for the first time at a beautiful and unique location, the Blue Lagoon in Iceland. The BRANDit production was organized by its two founders; Bjarney Ludviksdottir, international director and producer, and Runa Magnus, the international branding lecturer, and author of the upcoming book “Branding Your X-Factor”. This special day was dedicated to small business owners and their executive team, and designed to give them insights into the 8 steps to sharpen their success with high-performance strategies from 8 leading European business and branding … [Read more...]
Don’t Be An Ass – You Need To Do Market Research!
I woke from a bad dream the other day. I was working with a large group of people and suddenly I realised that they were just making up things about their target groups, rather than having any real information. And it reminded me of something I have always known, but one tends to forget. None of us can read minds! (If I am wrong, and you can, please get in touch because I really really really want to talk to you! :) Not only did I assume that they knew they had to do some research to get to know more about their target groups - and thereby assumed they could read my mind - they also assumed … [Read more...]
You Need to Communicate
If I had a dollar, pound or euro for each time I hear people complain about a customer, how they just don't understand this or that, I could probably have at least one free meal a week (even if it is only a sandwich). I recently came across this quote: “If you've told a child a thousand times and he still does not understand, then it is not the child who is the slow learner.” (Walter Barbee). It might as well say: “If you've told a prospective customer a thousand times and he still does not understand, then it is not the customer who is the slow learner.” It is not the customer's … [Read more...]
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