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You are here: Home / Archives for Small Business Branding

What Is A Brand?

What Is A Brand

Many times, when talking to entrepreneurs and small business owners, I find that there is confusion about the concept of brand and branding. Not surprisingly. It is one of these things that the branding experts have managed to shroud in mystery and fill with jargon charging gazillions for development of brand strategy, brand associations, brand equity and other such fancy sounding things. It is also one of these things that people tend to associate with big business and global corporations. The Nikes, Apples and Googles of this world.

But I am going to let the cat out of the bag and tell you that not only is branding not only the prerogative of big business, but a brand is actually the single most powerful thing you can develop for your small business or startup.

What Is A Brand?

So what is this thing called a brand. First, an important point on what a brand is not. A brand is not just a logo or the designy things associated with a business (“designy” lol … well, let’s just say it’s a word ;) It is a whole lot more. A brand is everything that comes into people’s minds and all the emotions that are evoked when they come across anything to do with your business, product, service or person, depending on what the object of the brand is. So you see, saying that a brand is just the logo and the look of things is a bit like saying that a person is just the clothes she wears – nothing more – and we all know that it is not so. [Read more…]

Written by Thoranna · Categorized: branding · Tagged: Brand, Brand Identity, Brand Strategy, Branding, Small Business Branding, What is a brand

There were some sharp entrepreneurs sharpening their game even further on Saturday!

The Small Business Branding Day speakers at the Blue Lagoon!
The Small Business Branding Day speakers at the Blue Lagoon!

The SMALL BUSINESS BRANDING day was held for the first time at a beautiful and unique location, the Blue Lagoon in Iceland. The BRANDit production was organized by its two founders; Bjarney Ludviksdottir, international director and producer, and Runa Magnus, the international branding lecturer, and author of the upcoming book “Branding Your X-Factor”. This  special day was dedicated to small business owners and their executive team, and designed to give them insights into the 8 steps to sharpen their success with high-performance strategies from 8 leading European business and branding experts. [Read more…]

Written by Thoranna · Categorized: branding, marketing strategy · Tagged: Brand, Branding, Deri Llewellyn-Davies, Dr. Andrea Pennington, Herdis Pala Palsdottir, Marketing Strategy, Monique Blokzyl, Nicholas Haines, Runa Magnus, Self-Leadership, Small Business, Small Business Branding, Sukhi Wahiwala

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