Thoranna.is

Marketing Consultation and Planning on the Digital Spectrum

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How Do You Monitor Your Business Competition?

In a previous blog post we have established that you can’t ignore your business competition. But putting them under the microscope once and then just leaving it is not enough. Things change and develop very fast in today’s world, so you always need to keep your finger on the pulse. Analysis of the business competition varies greatly between businesses and markets but there are always basic things to consider such as: … [Read more...]

Why You Need To Analyze Your Business Competition

Recently I met with the CEO of a promising Icelandic startup company. When I asked him how their competitors did things, he said he didn’t care that much about their business competitors, he just wanted to focus on what they themselves were doing. I get it. Don’t get sucked into focusing too much on the other guys. However, here’s the problem: In your marketing, you are trying to convince people to buy from you rather than someone else. … [Read more...]

Butterflies On The Way To The Top!

The plan was to write a really deep blog post today, but you know, I can hardly work with all these butterflies flying around in my tummy! Why? Because today I am launching my new book! It's amazing how terrified one can get about showing the world what you have to offer. But you know, I've decided to say: "to hell with it!" Those that like the book will like it, those that don't won't. And that's just fine. Because you can't be all things to all people. Some people are going to love it and get a lot out of it, others will have other opinions. It's good to remember what Don Miguel Ruiz … [Read more...]

Dare to Be PINK – a brave brand!

Have you seen my upcoming book, Marketing Untangled: The Small Business & Entrepreneur's Map Through the Marketing Jungle? It's undeniably pink. Recently I was chatting to a friend on Facebook. Rather than retell the conversation, I'm going to write it as is (well, translated, as it was in Icelandic, so won't make much sense to most people.) ;) My friend: "New book looking really good, the cover is SOLID and really makes one curious. Just one thing that surprised me... And I'm still trying to make sense of ..." Me: "Aha - what?" My friend: "The cover is just so very PINK... … [Read more...]

I’d like to teach the world to… do marketing ;)

We are getting to that time of year when I need to see one of my favourite adverts of all time. You remember it. That Coca-Cola ad with all the people on the hilltop singing about how they'd like to teach the world to sing in perfect harmony :)   I love that ad. To me, once I see that ad, then the holidays are coming. I'm a singer (bet you didn't know that - who knows, I might give you a little sample sometime lol ;)   ... but I'm not attempting to teach the world to sing - there are plenty of good people out there doing that ;)  I do want to teach the world about marketing though. … [Read more...]