Content marketing can be a very very strong marketing tactic for smaller businesses. It does require time and effort, but not necessarily that much cold hard cash – sometimes no cash at all. What it does require however is that you have already laid a solid foundation. If you don't know who you want to appeal to and if you don't know your viewers or readers, how are you going to make content that appeals to them? How will you know where best to share it with them? How will you know what kind of content they want to see? – do they like text, video, images etc? Also, you don't want to only … [Read more...]
Content Marketing: Give, Give and Give Some More!
My previous blog post on content marketing got a really good reaction. Most people seem to prefer the idea of attracting people than pushing things on to them. Personally, I love this development, because this is what marketing is really about. Anticipating and satisfying people's needs in such a way that is profitable to you. Content marketing is also something most of us are already doing, whether we realise it or not. Most of us actually do a lot of it. Do you have a Facebook page? Are you on Twitter? And perhaps on other social media? Do you blog? Have a mailing list? Etc. etc. These … [Read more...]
Content Marketing: Are You Giving Them What They Want?
Marketing is changing. It has changed a lot since the start of the 21st century. With the internet, social media, mobile etc. marketing is less and less about one-sided broadcasting of marketing messages, like we know from traditional media like TV, print and radio, and more and more about pulling people in - attracting them. Marketing is becoming less about grabbing people and more about being there when people are looking for what you have to offer, or anything related to it. Marketing is less about pushing things on to people and more about pulling people in. The marketing jargon … [Read more...]
Sample Post
Why Magnetic Headlines Are Crucial for Your Posts Welcome to Rainmaker. This is a sample post to get you started on your journey. Don’t forget that your headline is the most important aspect of writing a great post, and getting readers to read your opening paragraph. The first four to six sentences of your post are critical, because if you don’t hook your audience, they will get bored and click away. What is the benefit you will provide readers that you promised in the title? Be sure to describe the signs of the problem you will offer a solution to toward the end of your post. Use subheads … [Read more...]
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